THE 50TH ANNIVERSARY OF CLOUD GATE
Visual Identity

The 50th anniversary of Cloud Gate is a momentous milestone, a reflection of the past and a gaze into the future. In 2023, we are honored to be entrusted by Cloud Gate to celebrate the significant 50th anniversary and create a representative commemorative logo for Cloud Gate. Connecting the past and the future, and interpreting the dance troupe's ambitions and visions, are the important intention in this collaboration.

The idea of "Time and Trajectory" constructed the past and future story of Cloud Gate. The logo design echoes the rhythm of the dancer's body, and the motion graphic interprets the spirit of never stop learning and creating. Cloud Gate not only represents the pioneer of dance in Taiwan, but always striving for a broader vision.

Year
2022

Agency
Transform Design

Client
雲門舞集 Cloud Gate
Creative Director
Leo Huang

Art Director
Celine Shen

Designer
Hez

Project Manager
Vivia Wang
OTHERS
SEE MORE