To give the best wishes to the clients, McLaren's Taiwan agency prepare a gift package including red envelopes and spring couplets every year. Not only giving surprise to the clients, this design also introduce McLaren's brand value of innovation, honor and adventurous spirit.

This box utilizes the red acrylic outer-case and color theory to play a trick. The design changes when the outer-case is pulled off, surprising the spectators. With the case on, there’s simple, streamlined words of blessing; with it off, the inner-case shows the graphics of “2023” and coins that represent good fortune. The word design of 2023 has the trait of a raceway. It represents McLaren’s glorious record in car racing, as well as the way towards the future.