MCLAREN 2023 Moon Festival Packaging
Packaging

Originated in Woking, England, and famous for its breathtaking high-performance road cars, McLaren is an iconic symbol of technology and craftsmanship in the new generation, pushing the speed to the limit and racing on the track. To celebrate the Chinese Moon Festival, and inspired by the idea of light trail, the design team transformed the trajectory of the speed of light to the packaging graphic to deliver the sincere blessings to the drivers. The dazzling silver full moon symbol is a circular entrance, hidden behind the speed lines and shines silently in the center of the gift box; Carrying the infinite possibilities and enthusiasm for cars, McLaren leads the drivers shoot for the moon and navigates into the unknown.

Year
2023

Client
Yun San Motors

Agency
Transform Design
Creative Director
Leo Huang

Designer
Hez

Project Manager
Vivia Wang
OTHERS
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